Web Design // Advertisement
Branding // Advertising // Social // Video
Grizzly Schools Page ::.
Task: The Grizzly Schools Program was an underutilized resource designed to support woodworking and metalworking facilities in educational institutions. The existing webpage offered minimal information, directing users to a phone number, which led to confusion and inefficient communication. Grizzly sought a solution to provide clear, upfront information and establish a more effective primary communication channel.
Solution: We evaluated the information hierarchy and identified key selling points that resonated with the target audience. By reorganizing the page’s flow, we improved the customer journey, creating a clean and minimalistic layout that emphasized professionalism and clarity. This ensured essential details were communicated effectively.
Outcome: The revamped webpage, supported by targeted marketing emails, reinvigorated the program, uncovering untapped B2B potential. Within two months, page traffic surged by 143%, and program membership grew by 13%.