Grizzly Industrial Schools Program Webpage

The Grizzly Schools Program was an underutilized resource designed to support woodworking and metalworking facilities in educational institutions. The existing webpage offered minimal information, directing users to a phone number, which led to confusion and inefficient communication. Grizzly sought a solution to provide clear, upfront information and establish a more effective primary communication channel.

We evaluated the information hierarchy and identified key selling points that resonated with the target audience. By reorganizing the page’s flow, we improved the customer journey, creating a clean and minimalistic layout that emphasized professionalism and clarity. This ensured essential details were communicated effectively.

The revamped webpage, supported by targeted marketing emails, reinvigorated the program, uncovering untapped B2B potential. Within two months, page traffic surged by 143%, and program membership grew by 13%.