GrizzCon

Develop the visual identity for the inaugural GRIZZCON, aimed at expanding the existing customer base while attracting a younger demographic. As the event's first edition, the marketing needed to create a memorable experience for attendees.

Collaborating with internal stakeholders, we crafted event branding that honored the company’s history while pushing it in new, contemporary directions. We also produced unique promotional materials and partnered with social influencers to generate excitement and anticipation for the event.

A cohesive event identity that reflected the company’s core values and resonated strongly with the community while attendance was higher then expected.